Design and creation of artwork marketing the flagship device the Mi 11 for Xiaomi. Incorporating high-end premium style with the product tagline 'Movie Magic'.
Target Audience:
They are 28-38 years old Modern Elites who command a global vision. They are true enthusiasts in life and talented creators at work. Their unique taste and character are hidden in every detail of life. They stay true to their high standard in craftsmanship and design, and never follow the trends blindly. They are elites who explore diverse experiences and collect new perspectives along the journey of life.
Project Goals:
Portray Xiaomi as a high-end brand to consumers whilst driving product sales.
Create eye-catching OOH advertising.
Highlight the phone and the tagline 'Movie Magic'
Key Visual:
Due to the limitations of some OOH advertising spaces not allowing full motion designs we could only use subtle motion to highlight the 'Movie Magic' tagline. To achieve an eye-catching concept with this limitation we created 'cinemagraph' like visuals with just the models hair in motion.
Artwork Design & Build
Online Advertising
OOH Advertising
Social Media Assets
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